"The reward would go to the participant who got a test-tube chicken into commercial production by 2012 and sold it in at least 10 US states at a competitive price.
A team of 10 PETA jurors would taste the entries to make sure they matched the texture and flavour of chicken, and they must score at least 80 out of 100 points to win the prize."
The idea is to use genetically altered stem cells that will only grow muscle tissue and no other bodily tissues, to be placed in a medium that can promote the growth of the muscle tissue, that can then be mass produced, sold and consumed in the manner that meat is today.
source: "Chicken - from test tube to table"
http://www.news.com.au/story/0,23599,23578965-23109,00.html
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